DRAWN TO WEAR

When fashion becomes feeling

Discover
  • Fashion illustration by Ioana Friedman capturing the gesture and emotion of design.

    The Sensual Line

    Where fashion becomes feeling—gesture, texture, and emotion on paper.

  • Fine art portrait drawing by Ioana Friedman, graphite on paper.

    Private Commissions

    One-of-one drawings made through dialogue and observation.

  • Campaign imagery and visual storytelling by Ioana Friedman for fashion and beauty brands.

    Art Direction

    Concept, imagery, and visual storytelling for fashion and beauty houses.


Every line begins in the body.

From the STUDIO

Figurative drawings exploring movement, embodiment, and intimacy. The body as language.

  • Figurative drawings exploring embodiment, intimacy, and movement.

    Dancers

    Movement, gesture, and the joy of the body in motion.

    Ongoing, 2020 — Present

    Charcoal and Graphite on Paper

  • Figurative drawings exploring embodiment, intimacy, and movement.

    The Body in Relation

    Drawings exploring embodiment and intimacy.

    Ongoing, 2003–Present

    Charcoal, Pastel, and Graphite on Paper and Wood Panel